That Became a Tourist Attraction
Ironically, changing the famous golden arches so they would blend into the scenery made this restaurant more memorable, not less.
Visitors frequently stop to photograph the unusual sign, and the location has become a small attraction in its own right. The turquoise arches have even inspired recent McDonald’s-related marketing and collaborations.
So the next time you see a photo of a McDonald’s with blue-green arches, remember:
It isn’t a strange new logo. It’s the famous Sedona McDonald’s—a rare example of a global brand adapting its look to fit the character of a local community.
